On January 15th, Hida Furukawa transforms into a romantic, winter wonderland for the Santera Mairi.


Once a chance for young men and women to meet, today visitors make a pilgrimage to three main temples, Enkoji, Honkoji, and Shinshuji, praying for luck in love. Romance and tradition intertwine as hundreds of glowing snow candles and lanterns light up the canal-lined street, creating an unforgettable atmosphere.

Enjoy as the Festival Square comes alive with central Monzen-ichi market stalls from 12pm to 9pm. Here, you can try a variety of local foods like Hida beef, grilled trout and gohei-mochi.

🗓️ Date: January 15th, 2026

🕒 Time: 12:00PM to 9:00PM with candles lit from 4:00PM

📍 Location: Downtown Hida Furukawa