Hida Takayama Miyagawa Morning Market

飛騨高山宮川朝市（Hida Takayama Miyagawa Asaichi）

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Originally conceived hundreds of years past as a place where locals could peddle items such as rice, mulberry, or flowers, it greatly expanded in scope during the late 19th century when the matriarchs of farming families joined the fray in order to sell homegrown vegetables, leading to the event being called the "morning market."

With an array of products that shifts with the seasons, customers will find only the freshest fruits, vegetables, flowers, and other items at the stalls along the market.

Unlike regular souvenir stores, shops at the morning market exclusively stock products that were conceived and grown by the people running them. The locals who run these shops are friendly as can be, and are always looking to engage customers in conversation.

There also exists a second morning market in Takayama, which can be found in front of the Takayama Jinya and is thought to have began sometime in the early 20th century.

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